Socially Mobile completes 2025 fundraiser
New donors include 72Point, Smoking Gun, The Independent Impact 50 and West of Centre
Socially Mobile, the programme aimed at changing the public relations industry's leadership demographic, has successfully met its fundraising target for 2025 following a donation of two places by The Independent Impact 50.
The Community Interest Company challenged the industry via a campaign promoted by PR Week to sponsor 25 places at a cost of £750 each to support the programme over the next 12 months. It relies on sponsorship alongside employers and individuals buying paid places on the programme to remain sustainable.
The full list of the 25 for 2025 supporters includes: 72Point, All Things IC Limited, Be Broadcast, Big Fish Training, Blurred, Chartered Institute of Public Relations Local Public Services Group, Cirkle, CommsRebel, Cowshed, DeHavilland, Jack & Grace, Meglio, Morrison Media, Petal & Co, Richard Houghton, Smoking Gun, SourceCode Communications, The Independent Impact 50, Vested, West of Centre and Working Word, as well as an anonymous commitment.
“We’re grateful for the industry responding to the challenge thrown down via PRWeek of supporting Socially Mobile. In addition to the financial commitment, sponsors play an important community role in supporting student masterclasses and signposting graduates to management opportunities.”
“We are delighted to have Socially Mobile as the Independent Impact 50’s charity partner and to help complete their 2025 funding round. Its work aligns with our mission to celebrate unsung communication talent and diverse public relations leadership. We look forward to supporting their efforts to develop independent talent from diverse backgrounds.”
“It’s harder than ever to get a start in public relations. People with privilege shortcircuit the recruitment process by who they know, not what they know. Socially Mobile is an important step towards re-addressing that balance by giving people the industry needs more of a louder voice.”
“Morrison Media is proud to be a Socially Mobile supporter. The fully-funded training it offers to under-represented and under-served groups in the UK is vital for the long-term future of the public relations industry. We are delighted to be playing our part in creating this new pipeline of talent.”
Socially Mobile is a fast-paced ten-week online executive education course that offers an unrivalled immersive and collaborative learning experience designed to move public relations practitioners from a tactical to a strategic role.
It delivers fully funded training to those from lower socio-economic backgrounds, as well as under-represented and under-served groups, including Black and ethnic minority practitioners, the LGBTQ+ community, women returners and those with disabilities.
More than 100 students have already graduated with a certificate in leadership communication. Reported outcomes include improved industry-specific knowledge and an increased ability to adapt to market needs, as well as enhanced skills in communication, strategic thinking, problem-solving and leadership.
